![]() Furthermore, to engage participation from the visitors, a collectable booklet was made. Certain pattern sets were chosen to resemble specific zones in the venue that is further used in the mapping and sign systems, one of the project's primary objective. The graphic system was made with pop colored geometric shapes as a simplification of Italian tiles. The iconic style of his post modern design strongly influenced the visual direction if the exhibition identity. ![]() Inspired by the works of legendary Italian architect, Ettore Sottsass, who is known as one of the pioneer of Memphis design movement. Taking a big part in Fuori Salone 2014, Interni needs an identity for its annual exhibition located in Universita degli Studi di Milano. Therefore they decided to focus every issue of 2014 on a specific theme to investigate the latest innovations and emerging problematic issues of the world of architecture and design. Looking back on the career as a “decor magazine” that has evolved into a “magazine of interior and contemporary design”, prompting Interni to make an even firmer commitment to communicate and promote design culture on an international scale. In 2014 Interni celebrates its 60th birthday. A decidedly important year begins, full of events and new developments from all points of view.
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